Fashion TV Branded Hotel in Dubai

Fashion TV has signed an agreement with Al Habtoor Group to launch what is said to be the world’s first ever Fashion Hotel in Dubai. Michel Adam, president of the Fashion TV global network, inked the deal with Mohammed Al Habtoor, vice chairman and CEO of the Al Habtoor Group at a ceremony at the Cannes Film Festival.

The five-star project will be owned and operated by the Al Habtoor Group. The exterior will display a projection using a 100-metre LED screen, broadcasting the latest Fashion TV highlights, around the clock. Its 200 rooms will be equipped with the latest lighting and audio-video technologies and will make extensive use of the latest 3D equipment. They will also have access to Fashion TV's 30 channels, as well as the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion. The hotel will also have a wide variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed rooms. The Fashion Hotel looks set to be the first of many. Al Habtoor Group and Fashion TV plan to make it the first of a chain of Fashion Hotels in key locations around the world. The hotels are hoped to appeal, not only to the ever growing global fashion community, but to sophisticated urban professionals and tourists. They will also be designed to cater for large-scale fashion industry and promotional events, as well as fashion shows, VIP parties, photo and movie shoots. They will be an ideal location in which to hold celebrity interviews, as well as a host of other social engagements.